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    <loc>https://www.alastairwalker.me/case-studies/discovery</loc>
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      <image:title>Case studies - Celebrating 125 Years of RRS Discovery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case studies - Celebrating 125 Years of RRS Discovery - Make it stand out</image:title>
      <image:caption>The drawn and composed logo – the shading lines on the sails didn’t work as well when the logo was in white, leading to those details being redrawn.</image:caption>
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      <image:title>Case studies - Celebrating 125 Years of RRS Discovery - Make it stand out</image:title>
      <image:caption>‘Expedition Blue’ was also inspired by items from the original expedition. Care was taken to make sure the colour is vibrant in print as well as on screen.</image:caption>
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      <image:caption>The final versions of the anniversary logo</image:caption>
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      <image:title>Case studies - Celebrating 125 Years of RRS Discovery</image:title>
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  <url>
    <loc>https://www.alastairwalker.me/case-studies/eaa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
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      <image:title>Case studies - Branding for a campaigning voice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/93ba333c-726f-4415-9f11-2041ba041e9b/eAA+previous+branding.jpg</image:loc>
      <image:title>Case studies - Branding for a campaigning voice - Make it stand out</image:title>
      <image:caption>Examples of the existing eAA branding</image:caption>
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      <image:title>Case studies - Branding for a campaigning voice</image:title>
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      <image:title>Case studies - Branding for a campaigning voice</image:title>
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      <image:title>Case studies - Branding for a campaigning voice</image:title>
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      <image:title>Case studies - Branding for a campaigning voice</image:title>
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      <image:title>Case studies - Branding for a campaigning voice</image:title>
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      <image:title>Case studies - Branding for a campaigning voice - Make it stand out</image:title>
      <image:caption>Website designs helped to flesh out the brand identity and show how it could scale</image:caption>
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      <image:title>Case studies - Branding for a campaigning voice - Make it stand out</image:title>
      <image:caption>A brand toolkit was produced to help guide the eAA in using their new branding</image:caption>
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  <url>
    <loc>https://www.alastairwalker.me/case-studies/impact-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
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      <image:title>Case studies - Designing with impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case studies - Designing with impact - Make it stand out</image:title>
      <image:caption>(L-R) Founder Pam McLaughlin with Project Managers Tracy Garty and Fiona Gilmore</image:caption>
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      <image:title>Case studies - Designing with impact - Make it stand out</image:title>
      <image:caption>Evaluating existing brand assets</image:caption>
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      <image:title>Case studies - Designing with impact - Make it stand out</image:title>
      <image:caption>Developing a library of ‘active shapes’ and showing how they could be used</image:caption>
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      <image:title>Case studies - Designing with impact - Make it stand out</image:title>
      <image:caption>Promotional materials were created for events at Freshers Week and local Supermarkets</image:caption>
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      <image:title>Case studies - Designing with impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case studies - Designing with impact - Make it stand out</image:title>
      <image:caption>The final Impact Report and promotional postcard</image:caption>
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  <url>
    <loc>https://www.alastairwalker.me/case-studies/st-andrews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
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      <image:title>Case studies - Multi-channel campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/6278da3e-31d8-4a7c-9831-ca96c1fb8708/GoSEStran+concept.jpg</image:loc>
      <image:title>Case studies - Multi-channel campaign - Make it stand out</image:title>
      <image:caption>Concept designs were developed for approval by the project stakeholders</image:caption>
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      <image:title>Case studies - Multi-channel campaign - Make it stand out</image:title>
      <image:caption>The campaign needed to work across printed and digital materials</image:caption>
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      <image:title>Case studies - Multi-channel campaign - Make it stand out</image:title>
      <image:caption>Instagram story</image:caption>
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      <image:title>Case studies - Multi-channel campaign</image:title>
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      <image:title>Case studies - Multi-channel campaign</image:title>
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      <image:title>Case studies - Multi-channel campaign</image:title>
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      <image:title>Case studies - Multi-channel campaign</image:title>
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      <image:title>Case studies - Multi-channel campaign - Make it stand out</image:title>
      <image:caption>Egg-shaped labels were designed to carry prices and other product information</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/4302b407-db65-48e3-ad34-5b53cad74c9b/Donuts+and+board+visual+3-2.jpg</image:loc>
      <image:title>Case studies - Multi-channel campaign - Make it stand out</image:title>
      <image:caption>Promotional materials were created for events at Freshers Week and local Supermarkets</image:caption>
    </image:image>
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  <url>
    <loc>https://www.alastairwalker.me/case-studies/hen-house</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1745249968729-R9ETJH27GEBFZD5DL6JN/1-HH-shop.jpg</image:loc>
      <image:title>Case studies - Branding for high-end retail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/affae9fe-08e9-41ce-926a-f9942bbd9ed8/HH+dress+bags.jpg</image:loc>
      <image:title>Case studies - Branding for high-end retail - Make it stand out</image:title>
      <image:caption>Hen House required a brand that could be applied to a wide-range of retail items</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/77d29dcc-b950-4049-9c4d-f33f2a026062/HH+logo+dev.jpg</image:loc>
      <image:title>Case studies - Branding for high-end retail - Make it stand out</image:title>
      <image:caption>A hand-drawn illustration helped emphasise the brand message of hand-crafted quality</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/7b4e1e27-1e1f-4cc0-8021-d43f1814d1f6/HH+green+door.jpg</image:loc>
      <image:title>Case studies - Branding for high-end retail - Make it stand out</image:title>
      <image:caption>Metallic copper foiling and a distinctive green colour were used across the brand materials</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/ccf23ec4-bf46-4b3c-bebc-bbc879dbde2b/HH+stationery+-+retouched.jpg</image:loc>
      <image:title>Case studies - Branding for high-end retail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1745251161998-G72D7YAAKRQNFRD7JFYF/HH+opening+poster+1-1.jpg</image:loc>
      <image:title>Case studies - Branding for high-end retail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1745251159833-MWQNO647TCBZXF40NMIC/HH+external+sign+1-1.jpg</image:loc>
      <image:title>Case studies - Branding for high-end retail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1745251159272-0YFDQHIAQ0R8Y6UKJOQ1/HH+door+and+hen+1-1.jpg</image:loc>
      <image:title>Case studies - Branding for high-end retail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1745251161245-K0ADBTTD76TS89J6JHD6/HH+labels+1-1.jpg</image:loc>
      <image:title>Case studies - Branding for high-end retail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/e6d4c3b7-cf75-47e5-8311-dff7fa00d7cb/HH-label.jpg</image:loc>
      <image:title>Case studies - Branding for high-end retail - Make it stand out</image:title>
      <image:caption>Egg-shaped labels were designed to carry prices and other product information</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/9ef3eb0d-ab6d-4c70-9b64-a79730b9a3d3/HH+bus+cards+reverse.jpg</image:loc>
      <image:title>Case studies - Branding for high-end retail - Make it stand out</image:title>
      <image:caption>The distinctive green colour was used on the reverse of business cards, which were printed on a textured paper stock</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/fe4be108-c59e-49cf-b392-4240547b61a5/HH+notes.jpg</image:loc>
      <image:title>Case studies - Branding for high-end retail - Make it stand out</image:title>
      <image:caption>Metallic foiling gave a premium finish</image:caption>
    </image:image>
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  <url>
    <loc>https://www.alastairwalker.me/case-studies/ten80</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1744973050905-103PCPA19V9KPT1MB9FI/ten80+case+study+assets.jpg</image:loc>
      <image:title>Case studies - Branding a global disruptor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1587992504770-Z401O1FZ0UDWMJBSS15D/ten80+case+study+assets2.jpg</image:loc>
      <image:title>Case studies - Branding a global disruptor - Make it stand out</image:title>
      <image:caption>ten80’s previous branding failed to reflect the professionalism of the company and the level of client they are targeting</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1744973934205-DYKIIKVXFO6XM2IFGFEV/ten80+case+study+assets3.jpg</image:loc>
      <image:title>Case studies - Branding a global disruptor</image:title>
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    <image:image>
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      <image:title>Case studies - Branding a global disruptor</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1744973971764-7J0OEIKNHMN5UBAVIZ5A/ten80+case+study+assets5.jpg</image:loc>
      <image:title>Case studies - Branding a global disruptor</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1588063275211-VIMP4DA8VDNWUTK9X7R0/ten80+case+study+assets7.jpg</image:loc>
      <image:title>Case studies - Branding a global disruptor - Make it stand out</image:title>
      <image:caption>Curved and angled shapes seen in the inherited identity were further developed to improve their use and impact</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1588063512991-H9VBDWNEAT1TQE07CHQ1/ten80+case+study+assets8.jpg</image:loc>
      <image:title>Case studies - Branding a global disruptor - Make it stand out</image:title>
      <image:caption>Flexible ‘pathway’ graphics were developed to connect and frame content, representing project journeys</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1588063637049-4BZU3D0QQGOCK0KVTCJV/ten80+case+study+assets6.jpg</image:loc>
      <image:title>Case studies - Branding a global disruptor - Make it stand out</image:title>
      <image:caption>A distinctive library of aerial photography was sourced, communicating a sense of global scale to clients; and improved work-life balance to contractors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1588064123608-PCBGJXCXCNLKLL2MN3YC/ten80+case+study+assets9.jpg</image:loc>
      <image:title>Case studies - Branding a global disruptor - Make it stand out</image:title>
      <image:caption>The colour palette was clarified and extended to provide enough colours for charts within the client’s digital platform</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1588681321487-X4K053I1C10XZ4NNNU6A/ten80+case+study+assets12.jpg</image:loc>
      <image:title>Case studies - Branding a global disruptor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1588064501788-DR84XP3CCX9666WQ5IYB/ten80+case+study+assets10.jpg</image:loc>
      <image:title>Case studies - Branding a global disruptor - Make it stand out</image:title>
      <image:caption>The new branding gives the website and social media advertising real impact, helping to clearly communicate their value propositions to clients and contractors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1595585659232-NSBWX3ASSCW80ES845FD/ten80+ROI.jpg</image:loc>
      <image:title>Case studies - Branding a global disruptor - Make it stand out</image:title>
      <image:caption>Clients are able to generate a personalised ROI calculator through the new website, demonstrating the cost-savings and value that ten80 can bring them</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1609758049935-S4864NROM9NPE7OYML7C/ten80+guidelines+visual.jpg</image:loc>
      <image:title>Case studies - Branding a global disruptor - Make it stand out</image:title>
      <image:caption>New guidelines and a brand library of assets were produced to support the roll-out of the ten80 identity</image:caption>
    </image:image>
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      <image:caption>Poster for Wiener Festwochen 2020 featuring François Chaignaud, dates 29 May - 2 June, Gössserhallen, Vienna.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1575555449785-IMXI4IJPVVF1H2WZNVM5/Poster+2.jpg</image:loc>
      <image:title>Festwochen</image:title>
      <image:caption>Poster for Wiener Festwochen 2020 featuring Lia Rodrigues, with event dates from May 15 to June 21, located in Vienna, Austria. The design includes colorful geometric shapes and details on performance dates at Odeon, Taborstrasse 10, Vienna.</image:caption>
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      <image:caption>Abstract red geometric logo on white background, labeled as existing logo.</image:caption>
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      <image:caption>Wiener Festwochen 2020 poster featuring Mariano Pensotti with event dates May 15 to June 21 and venue details.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1575557938826-0BS2YL67S968D8193AMJ/W+shape+dev+2.jpg</image:loc>
      <image:title>Festwochen</image:title>
      <image:caption>Abstract red geometric shapes on a white background with text about using shapes as graphic elements.</image:caption>
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      <image:caption>Abstract geometric shapes in orange, red, magenta, and blue with text "Introducing additional colours."</image:caption>
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      <image:title>Festwochen</image:title>
      <image:caption>Abstract image featuring geometric shapes in pink, orange, red, and purple with text "... and composing in different ways" at the top.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1575563680910-E1F7N87VBW2R1I4SJZQH/Lock-ups+2.jpg</image:loc>
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      <image:caption>Desktop site</image:caption>
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      <image:caption>Previous logo</image:caption>
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      <image:title>Branding case study</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1588063275211-VIMP4DA8VDNWUTK9X7R0/ten80+case+study+assets7.jpg</image:loc>
      <image:title>Branding case study</image:title>
      <image:caption>Curved and angled shapes seen in the inherited identity were further developed to improve their use and impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1588063512991-H9VBDWNEAT1TQE07CHQ1/ten80+case+study+assets8.jpg</image:loc>
      <image:title>Branding case study</image:title>
      <image:caption>Flexible ‘pathway’ graphics were developed to connect and frame content, representing project journeys.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1588063637049-4BZU3D0QQGOCK0KVTCJV/ten80+case+study+assets6.jpg</image:loc>
      <image:title>Branding case study</image:title>
      <image:caption>A distinctive library of aerial photography was sourced, communicating a sense of global scale to clients; and improved work-life balance to contractors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1588064123608-PCBGJXCXCNLKLL2MN3YC/ten80+case+study+assets9.jpg</image:loc>
      <image:title>Branding case study</image:title>
      <image:caption>The colour palette was clarified and extended to provide enough colours for charts within the client’s digital platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1588065589855-5P6AF5H52OQ2RHQO5T99/ten80+case+study+assets12.jpg</image:loc>
      <image:title>Branding case study</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d388a463e91b20001fc11b3/1595850516724-DBH1QMF3VVANXL1MJB9E/GT+Nautical+spread.jpg</image:loc>
      <image:title>Portfolio - Report design</image:title>
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