The project

Like many companies, imoves had out-grown their brand, which didn’t do justice to their business or reflect the energy and activity at the heart of it.

Working with digital agency Bespoke, I researched their business, existing identity and those of competitors. Recommendations were made and actions agreed leading to a new logo, vibrant colour palette, graphics that communicated movement and a means to bring consistency to thousands of imoves lessons and active learning assets.

This involved creating a full brand library, with templates and brand guidelines, as well as social media branding.

Further to this, designs were produced for imoves’ digital platform, the online hub providing access to their lessons for teachers and primary schools everywhere.