Festwochen 2020
A branding and design case study.
Background
The Wiener Festwochen (Vienna Festival) is an annual cultural festival, established in 1951. Through art and culture, it aims to bring people and communities together, giving voice to issues and ideas that struggle to be heard.
I have explored the branding and design of core promotional items for the 2020 festival, using the established ‘W’ logo and developing a graphical identity and system in response to the festival’s aim to provide a stage for bold, ambitious expression; a place for friction and dialogue to take place and ideas to be exchanged.
The logo and festival titling come together as a flexible lock-up, able to function well in different ways across different sizes and colourways, with emphasis given to ‘Festwochen’ through the type styling.
From this, I looked at how the ‘W’ logo could be used to provide supporting graphics.
This approach provides a strong, clean and contemporary visual style that is enhanced by the graphic shapes of vibrant colours used to frame imagery of the performers.
The following designs show how this would be applied to the festival website and posters.
Desktop site
Photo credits.
Photography has been taken from the gallery within the Wiener Festwochen website and features artists from the 2019 festival. The following artists and photographers are gratefully acknowledged:
Angelica Liddell © Bruno Simao
Lia Rodrigues © Sammi Landweer
Marlene Monteiro Freitas © Andreas Merk
Ersan Moon Day © Tibor Bozi
François Chaignaud © Poleo Garnier
Rabih Mroué © Bobby Rogers
Birgit Minichmayr © Reinhard Werner/Burgtheater
Mariano Pensotti © Nurith Wagner-Strauss
Opening night photography © Franzi Kreis